$10.8 Billion. But none for the players. #ncaa
In 2010 CBS signed a deal with the NCAA for the rights to broadcast the NCAA tournament for 14 seasons from 2011-2024. According to the NCAA, the deal is worth 10.8 BILLION dollars.
Let’s do some fun quick math, shall we:
There are 347 NCAA division 1 NCAA basketball teams and they each offer 13 scholarships. That’s a total of 4,511 spots. If you paid every single one of these players $50,000 per year, that would cost about 225 million dollars ($225,550,000). Let’s assume salaries go up 3 percent a year for inflations, which would mean that in 2024 you are paying players around $73K per year. The grand total over 14 years for this plan would cost about 3.8 BILLION dollars ($3,853,820,415). That’s a ton of money. BUT it’s dwarfed by how much money this deal is worth. If you took this money out of this deal to pay the players, you’d still have almost $7 BILLION left over ($6,946,179,585). And keep in mind, this is just for the tournament. That’s 67 games over three weeks in march. There is more money than this for regular season TV contracts not to mention the money schools make for selling tickets and merchandise. Merchandise, some of which, has players’ names on it!!!! The school can make money off of a player’s name, but the player can’t! (Well the player can, he just then can’t play in the NCAA). Think about that. Screw you NCAA. Screw you.
The NCAA is a cartel that makes billions of dollars off of the back of labor that has absolutely no representation. I don’t know why as a society we put up with this. In literally every other area of life, if you are good enough at something to get paid for it, someone can pay you for it. The exception is sports. Why do we value amateurism in sports? I have no idea. But I’ll continue to call out the hypocrisy of the NCAA until they pay the players who actually make this stuff worth watching. Coaches get to negotiate a salary and can come and go as they please. Hell, some coaches get huge contract buy out to NOT COACH. But players have basically no rights. So until the NCAA changes it’s ways, I hope they get sued from every direction until they have no choice but to pay the players.